Creating content that drives customer growth
An award-winning writer with over 25 years' experience in print and digital communications, I work with clients across property, business, wellness and lifestyle companies.
Whether you have a rough concept, a detailed brief, or simply a business goal, I help turn ideas, expertise and complex information into content that people actually want to read. That means content that's researched, considered and written with purpose, not generic, AI-generated filler.
My expertise has been trusted by organisations including Westpac, DOMAIN, Stockland and the Australian Institute of Company Directors.
ABOUT HELEN HAWKES
Specialising in content forms including blogs, articles, websites and marketing materials for property, business and wellness clients, my aim is to inform, inspire and encourage action among readers.
I have produced digital content for Stockland property development company that, when combined with targeted native advertising, achieved a $4 cost per lead and beat Facebook advertising in terms of effectiveness.
For HCF, I wrote and co-ordinated print and digital content that built brand trust and a digital audience.
I have successfully launched publications for APN Newspapers (News Corp), one of which was nominated for a PAMPA Award, and for Fairfax Media.
Clients have included Swissotel, CPA Australia, DOMAIN, Westpac, National Australia Bank, Stressless, Bunnings, American Express, HCF, NIB, UBER, Blackmores, Mars Wrigley and Royal Canin, while her feature work has been published by leading titles ranging from The New York Times Style Magazine (T Australia) to The Australian Financial Review.
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CLIENT TESTIMONIALS
“Helen is equal parts personable, meticulous and curious. Those traits inform a unique approach that creates interesting, meaningful, high quality content that connects with readers."
Terry Christodoulou, Senior Branded Content Editor, DOMAIN
"Helen combines exceptional writing ability with genuine creativity and strategic thinking, bringing ideas to life in a way that resonates with audiences while always delivering against the brief. Beyond talent, Helen is an outstanding communicator who is dependable, proactive and deeply invested in the success of every project. She is the kind of person you can trust knowing she will not only deliver exceptional work but make the entire process seamless from start to finish."
Nathan Powell, Co-Founder of award- winning marketing and platform agency Fabulate
"Helen is a top notch writer who knows the all-important difference between simply filing copy and telling a darn good story. So much fun to work with and so professional when it comes to getting the job done (she has never missed a deadline for us), Helen writes with flair, charisma and conversational charm across a range of genres."
Lisa Paton, Director Carnaby & Co (Westpac magazine)
SERVICES
Content Solutions
Custom and branded content
Engaging and Informative
Crafting insightful and well-researched custom and branded content designed to attract organic traffic while fostering reader engagement and interaction.
Website Copy
Persuasive Content
Developing compelling website copy that resonates with visitors, enhances user experience, and drives conversions.
Marketing Materials
Brand Storytelling
Creating impactful marketing materials that tell your brand story, connect with your audience, and promote your services effectively.